There are many ways to boost brand visibility – as many different promotional methods as there are brand names probably – but it’s fair to say that some are far more effective than others. In today’s blog post, we are going to examine one of the most efficient ways to raise brand awareness and visibility for luxury brand names: holding high-profile marketing events on private yacht charters.
INCREASING BRAND VISIBILITY WITH MARKETING EVENTS ON YACHT CHARTERS
Whether you have been tasked with turning around an ailing luxury brand’s fortunes and making a former Cinderella into the belle of the ball or launching a completely new luxury brand into a crowded marketplace, you will naturally want to focus your attention on those promotional tools that have the potential to truly transform brand visibility. Marketing events held on luxury yacht charters are a great example of the type of promotional tool that can truly transform a brand’s fortunes, especially when employed in conjunction with a well-planned digital campaign. But what is it about these events that makes them such a great promotional tool: why should you consider using yacht charters to increase brand awareness among your target audience? Before we get into the details of how to use marketing events on yacht charters to raise brand visibility, we are going to look at some of the key features that set this particular promotional method apart from almost all others.
WHY PROMOTIONAL EVENTS ON PRIVATE YACHT CHARTERS ARE SO EFFECTIVE
Private yacht charters offer the perfect environment in which to promote a variety of different types of brands, products and commercial organisations. Among their most appealing assets in this regard are the following:
- Unusual Setting – It is very difficult to create truly novel marketing experiences today as almost everything you can imagine has already been tried, over and over. However, marketing events onboard private yacht charters are still a relatively rare occurrence, which means they offer a highly unusual, if not unique setting in which to promote awareness of a brand.
- Luxurious Environment – In addition to being relatively rare, yacht-based marketing events are almost always very luxurious affairs. The opulent surroundings lend themselves to the type of upmarket events at which guests can expect to be positively pampered from the moment they arrive to the moment of their departure.
- Exotic Locations – With private yacht charters, you can organise marketing events in the most exotic locations imaginable. From the sun-kissed, powdery-white sands of unspoilt Jamaican beaches to the glittering skyscraper-dominated cityscapes that form a dramatic backdrop to many Southeast Asian marinas, the world truly is your oyster.
- Supporting Services – One of the things that makes lavish marketing events onboard yacht charters so much easier to organise than their land-based counterparts is the supporting services provided by the best yacht brokers and charter firms. If you want to organise an exclusive party with the finest food and entertainment available, there are few better places to do so than a luxury yacht. Choose the right firm and you can leave the charter team to hire the chefs and performers you need for your next marketing event.
With all of these advantages to offer, it’s no surprise so many marketing managers are beginning to realise the full potential private yacht charters have to offer.
HOW TO LEVERAGE THE POWER OF PRIVATE YACHT CHARTERS TO INCREASE BRAND VISIBILITY
Having established that private yacht charters provide a superb environment in which to stage marketing events for luxury brands, we’re going to discuss some of the specific ways in which you can utilise this unusual setting to enhance brand image and visibility:
- Exclusivity by Association – If you are going to the expense of chartering a yacht for your next marketing event, we recommend taking full advantage of the opportunity this setting presents and using it to firmly establish the exclusive nature of your brand. A luxury yacht suggests opulence, affluence and exclusivity without even having to try, which makes it the perfect location in which to highlight the luxurious nature of your brand. If you make sure that the food, drink and entertainment are every bit as good as the venue, your guests will forever associate your brand with luxurious and opulent surroundings. For a luxury brand, such an association is, of course, a highly prized goal.
- Fill the Abundance of Highly Visible Signage Space – If there is one thing a large yacht has no shortage of, it’s highly visible signage space. Whether you want to display a bold corporate message or an exclusive brand logo, there are few better places to do so than on a private yacht in an exotic location. From branded sails and oversized banners hanging over the side to seat cushions and storage lockers emblazoned with your corporate logo, the opportunities for promotion onboard a private yacht charter are almost endless. If you’re going for a subtle, highly refined brand image, it’s probably a good idea to keep your branding images low-key, but rules were made to be broken and it’s certainly possible to promote a luxury brand with in-your-face branding if desired.
- Provide a Highly Coordinated Experience to Reinforce Brand Image – As hinted at in the previous point, a private yacht provides an easily controllable micro-environment where every component can be carefully managed. In addition to your choice of branded sails, banners, cushions and lockers, you can decide what type of entertainment to provide, what sort of menu to tantalise your guests’ taste buds with and the itinerary for your journey, assuming you are not moored in a local marina.
CONTACT US
If you would like to request a quotation or simply discuss the possibility of hosting your next marketing event on a privately chartered yacht, please feel free to contact the team at Simpson Yacht Charter. It will be our pleasure to provide you with all the assistance you need and make sure that your next oceangoing marketing event is an unqualified success.
T: +852 2555 8377